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Fractional VP of Marketing

Executive Marketing Leadership for Growing B2B Companies

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Rachel Libby
STRATEGY • EXECUTION • GROWTH

Executive marketing leadership without the full-time hire.

I partner with founders and leadership teams to build scalable marketing systems that generate pipeline, align sales and marketing, and create predictable growth.

Book a discovery call
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About me

A marketing leader focused on measurable growth.

I help B2B companies build marketing organizations that drive pipeline, revenue, and long-term growth.

Highlights include:
• 8+ years leading B2B marketing organizations
• $35M+ in marketing-sourced revenue generated
• 200% QoQ pipeline growth
• Increased marketing's revenue contribution from 9% to 25%
• $10M+ in revenue generated through executive thought leadership

Let's talk
Marketing Services

Support tailored to your business, your goals, and your stage of growth.

Advisory

Strategic guidance when you need an experienced marketing partner. Ideal for companies with an existing marketing team that need executive-level support for planning, decision-making, messaging, and growth strategy.

Fractional Marketing

Executive marketing leadership without the cost of a full-time hire. I partner with your leadership team to own strategy, align marketing with sales, prioritize initiatives, and build a marketing function that drives measurable growth.

Marketing Foundations

Build the systems your marketing team will grow on. Ideal for early-stage companies creating their first marketing engine, from positioning and messaging to CRM setup, reporting, hiring, and go-to-market strategy.

Special Projects

Focused, high-impact projects designed to solve your biggest marketing challenges. From customer research and positioning to HubSpot, lifecycle marketing, websites, and go-to-market planning, I deliver strategic execution with clear business outcomes.

Advisory

Strategic guidance when you need an experienced marketing partner. Ideal for companies with an existing marketing team needing executive-level support for planning, messaging, and growth strategy.

Fractional Marketing

Executive marketing leadership without the cost of a full-time hire. I partner with your leadership team to own strategy, prioritize initiatives, and build a marketing function that drives measurable growth.

Marketing Foundations

Build the systems your marketing team will grow on. Ideal for early-stage companies creating their first marketing engine, from positioning and messaging to CRM setup, reporting, hiring, and go-to-market strategy.

Special Projects

High-impact projects designed to solve your biggest marketing challenges. From customer research, CRMs, lifecycle marketing, websites, and GTM planning, I deliver strategic execution with clear business outcomes.

What People Say

Trusted by leaders across industries

"Rachel transformed our marketing team from an afterthought into a revenue-driving force for the business. She earned the trust of our sales organization through clear reporting, disciplined execution, and an unwavering focus on business results. The things that take other teams months and dozens of people, we accomplished in weeks with just a few."

— Creative Director at Spreetail

"Rachel isn't just a strategic advisor. She rolls up her sleeves and helps make the work happen. She's influenced leaders across our organization to elevate how they think about marketing, sales, and personal branding."

— Consulting Client

"Rachel balances high expectations with genuine care for her team. She pushes people to achieve more while giving them the support to succeed. She leads from both 10,000 feet and boots on the ground—connecting strategy with execution better than anyone I've worked with."

— Direct Report at Buy Box Experts

"Rachel inspires trust, clarifies purpose, aligns teams, and develops people. She gets things done."

— Partnerships Director at Buy Box Experts
pricing

Flexible engagements designed around your business

Advisory

For companies with an existing marketing person who need senior leadership and strategic guidance
Starting at
$2500/mo
Executive Strategy
Marketing Office Hours
Unlimited Slack/Email
Quarterly Planning Session
Budget & KPI Review
Hiring & Org Structuring
Review of Content Assets
Vendor Recommendations

Fractional

For companies that need an experienced marketing leader without the cost of a full-time executive.
Starting at
$5000/mo
Executive Leadership
GTM Strategy & Execution
Sales & Marketing Alignment
Hands-on Team Coaching
Vendor Management
KPI Reporting
Budget Planning
Weekly Leadership Meetings

Projects

For companies with a specific marketing initiative that needs experienced leadership and execution.
Get a Custom Quote
GTM Strategy
Customer & ICP Research
Messaging & Positioning
Website Development
Marketing CRM Ops
Lifecycle Automation
Executive Thought Leadership
Marketing Team Development
Contact Me

Let’s work together

Tell me about your goals and vision and we can craft a solution aligned with your business needs.

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